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Scale your e-commerce sales in 6 months
Set up the tools, structure and commercial mindset in your team to ensure consistent sales growth.
Stop wasting money on beautiful brand campaigns that don’t convert
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Is this you?
You are a fashion, homeware or lifestyle brand, with a focus on design, quality and sustainability
You’re on Shopify, or Shopify Plus
You’ve been selling for at least a year or more
You’ve reached 7 figure sales, but may now have reached a plateau
You have a great creative marketing team but lack specific e-commerce experience or technical skills
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IMAGINE THIS
You wake up every morning and open up your emails to see an influx of high profit-margin e-commerce orders overnight
Meetings with investors and accountants feel like a dream, not a nightmare
You can take a laptop-free holiday, safe in the knowledge that you’ll still make sales while you’re relaxing in the sun
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INTRODUCING
Evolve
A monthly package that helps you to implement your e-commerce strategy, establishing and bedding in the commercial trading function in your business.
Month 1: ESTABLISH
I’ll set up the tools, reports and meeting structure for you and your team (or evaluate and improve yours, if you already have them). Next I’ll introduce sales, stock and intake reporting and forecasting and use this to add commercial input into your marketing plan. I will start to drive any priority projects from your e-commerce strategy.
Months 2 - 5: EMBED
During this time we will bed in the commercial process, and I will lead the trading reports and action meetings for you and your team, until it becomes part of your Business as Usual. I’ll be on hand to drive relevant projects, complete commercial actions and ensure accountability, and if there is a need then to hire staff.
Month 6: EMPOWER
I will ensure full training for your team to ensure a smooth handover, so that they can take over the trading and actions with ease.
In each month, you will have a dedicated weekday for meetings, calls and actions and one monthly site visit included.
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A GOAL WITHOUT A PLAN IS JUST A WISH
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THE INVESTMENT
What’s included:
Weekly trade reporting
A weekly trading meeting for your team, which I will lead
An additional check-in call as necessary
Hands-on project management to implement the e-commerce strategy
Trading actions and commercial input to marketing implementation
Sales, stock and intake forecasting
Training for your team to take over at the end of the project
One site visit per month
£2495 / month
(6 month commitment)
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Testimonials
“Working with Anna has been an absolute pleasure. Her expertise has been pivotal in driving our brand's strategic growth and outreach... Anna’s approach blends profound professional dedication with innovative, industry-leading insights, enabling us to capitalise on new trends and techniques effectively. I wouldn't hesitate to recommend her services to anyone.”
Justine, La Pochette
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HELLO, I’M ANNA
Hi, I’m Anna and I’ve been responsible for e-commerce trading at some of the world’s top fashion brands, and now I help independent brands to increase sales by up to 100%.
I am a numbers person who loves to make data-driven decisions and will establish the strategy, structure and systems you need to get your fashion business running as commercially as possible.
FAQs
Who is this for?
Independent brands within the fashion, homeware, lifestyle or beauty space, that share my values in quality, design and sustainability. You have been operating for a year or more, and have reached 7 figure sales.
Why do I need to invest in this?
Your website is your owned channel to sales and profit, without commission from stockists or the fees associated with a bricks and mortar store, and the most profitable way to increase your sales.
How long is the project?
The project is expected to last 6 months from start to finish. If, during our half-way check in, you decide you want to extend the project then we can discuss that.
How much of my time is required?
One hour / week for the trading meeting plus one additional hour/week and/or approval time as necessary.
Where will the work take place?
The majority of the work will take place remotely, with one site visit per month. Additional site visit days can be arranged with prior notice (subject to additional fees).
Are there any extra costs involved?
There is no VAT on top of the price. There are no hidden additional costs. However, you should have some budget available for advertising and marketing, as necessary.
What are your payment terms?
I invoice at the end of each month with 14 days net terms.
When can you start?
Please contact me to find out my current availability.