IMPLEMENTATION: THE BUILD

6 months to apply your strategy and scale

Done-for-you e-commerce strategy implementation and handover. I’ll introduce the tools, structure and commercial mindset your team needs to ensure consistent, sustainable sales growth.

A brand campaign needs to be more than just beautiful to convert

If you:

are a fashion, homeware or lifestyle brand, with a focus on design, quality and sustainability
use Shopify or Shopify Plus
have been selling for at least a year
have reached 7-figure sales but then found your growth slowed
have a great creative marketing team, but lack specific e-commerce experience or technical skills

I can help you lay the foundations you need to build on to scale.

BUILD STRONG FOUNDATIONS, FOR A FUTURE WHERE:

You open your emails each morning to see an influx of high profit margin e-commerce orders have come in overnight.

Meetings with investors and accountants are more dream than nightmare.

Your cash flow is strong and reliable – no more end-of-the-month panics.

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YOUR SOLUTION

The Build

Transforming your blueprint into reality. Creating lasting operational foundations, and equipping you to build on them to execute your successful e-commerce strategy.

Month 1: ESTABLISH

Working towards the data-driven strategy I’ve designed for your brand and vision in The Blueprint, I’ll use best practice approaches and proven processes to introduce the tools, reports and meeting structure your team requires for success. (If you have these in place, I’ll evaluate and improve upon them.) The key thing is these systems will be set up to work for you.

I’ll then introduce sales, stock and intake reporting and forecasting and use the data to add commercial input to your marketing plan.

I’ll also start to drive any priority projects we identified within your e-commerce strategy.

Months 2 - 5: EMBED

During this period, I’ll implement and refine your processes while actively managing the operations for your commercial process. I’ll lead the trading reports and action meetings for you and your team until they become part of your ‘business as usual’ activities.

I’ll be on hand to drive relevant projects, complete commercial actions and ensure accountability, as well as hiring staff if needed.

Month 6: EMPOWER

In this final stage I’ll carry out a structured handover including documentation, training and support to ensure your team can take over the trading and actions with ease. My approach guarantees your team is fully equipped to maintain momentum and drive results long after the transfer.

You’ll have a dedicated weekday for meetings, calls and actions. A monthly site visit is also included. I’m in your corner throughout the process.

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A GOAL WITHOUT A PLAN IS JUST A WISH

YOUR INVESTMENT

What’s included:

Weekly trade reporting
A weekly trading meeting for your team, led by me
An additional check-in call as necessary
Hands-on project management to implement the e-commerce strategy
Trading actions and commercial input to marketing implementation
Sales, stock and intake forecasting
Training for your team to take over at the end of the project
One site visit per month

What you get:

Lasting foundations for growth, set up in the right way from the outset
Hands-on support implementing your vision
Regular guidance from an experienced e-commerce expert without the full-time cost
Training and empowerment for your team

£1,995 / month

(Minimum 6 month commitment)

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Testimonials

“Working with Anna has been an absolute pleasure. Her expertise has been pivotal in driving our brand's strategic growth and outreach... Anna’s approach blends profound professional dedication with innovative, industry-leading insights, enabling us to capitalise on new trends and techniques effectively. I wouldn't hesitate to recommend her services to anyone.”

— Justine, La Pochette

HI, I’M ANNA

I'm an e-commerce consultant with over 20 years’ experience helping fashion and lifestyle brands maximise their online potential. After driving e-commerce trading strategies at global powerhouses like Net-a-Porter and H&M, I now partner with independent brands who are passionate about their impact and looking to scale while staying true to their values.

I’m a numbers person who loves to make data-driven decisions and use strategy, structure and systems to ensure more of your customers’ journeys end in conversion.

FAQs

Independent fashion, homeware, lifestyle or beauty brands with a focus on quality, design and sustainability. You have been operating for a year or more and have reached 7-figure sales.
Your website is the most profitable channel to increase your sales through, without the commission or fees associated with a bricks and mortar store. Maximising the opportunities for your online shopfront is the most effective way to meet your growth potential.
The project is expected to last 6 months from start to finish. If, during our halfway check-in, you decide you want to extend the project then we can discuss this option.
One hour each week for the trading meeting plus one additional hour per week and/or approval time as necessary.
The majority of the work will take place remotely, with one site visit per month. Additional site visits can be arranged, with prior notice and subject to additional fees.
Thereis no VAT on top of the price and no hidden additional costs. Travel expenses to London are included for the monthly site visits, for other locations please get in touch to discuss options.
If wehaven’t already worked together on your Blueprint, we can combine these services to both create and implement your winning e-commerce strategy.
You should have some budget available for marketing and advertising to maximise the potential of your strategy.
I invoice at the end of each month with 14–day net terms.
I am usually available to start with around 4 weeks’ notice, but this can vary. Get in touch to find out my current availability to create lasting operational foundations and equip you to build on them to execute your e-commerce strategy.